Article in Investor Daily - Snowball, Shadforth merger creates industry force

"The merged entity of Snowball Group (Snowball) and Shadforths Financial Group (Shadforths) will be well positioned to cope with Australia's independent advisory sector in spite of it being affected by poor fund inflows and regulatory pressures, an analyst report has said.

An Evans and Partners analyst report said relative to its peer group, the merged Snowball and Shadforths entity will "emerge with a high quality revenue base and scale advantages" in terms both of absolute funds under administration (FUA) and average FUA per adviser."

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